Yesterday, I wrote about using audio on a website to build personal interaction. Today, on Day 9 of our 21-day challenge, I thought I would write about another tool that I have had great fun – and sometimes great angst – using in my yoga business: video. (more…)

Yesterday, I wrote about testimonials. I promised to share the behind-the-scenes technology on how to turn written testimonials into audio files so that people can listen to them on your website. Today, I’ll keep that promise.

I use a service called Audio Acrobat. This service allows you to send people a telephone number to call and leave a testimonial message. (more…)

If I told you my Training the Trainer Virtual Program was great, and that I was a fantastic teacher, would you believe me? I would never say that anyway – it would be very awkward and embarrassing. Hey, look at me! Aren’t I great? That just feels way too weird. (more…)

I just got off the phone with Segovia and Christina of YogaHub, our wonderful hosts for this 21-day Challenge. There is something extremely energizing about working with kindred spirits. Each of us concentrates on what we do best and, by doing so, we’re able to serve you to the best of our abilities. (more…)

Yesterday, nothing went as expected. Even what I planned to write never made it onto the page.

Oh well, today’s another day! I guess now is the time to share what I thought I was going to share yesterday. Better late than never…
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I am sitting in bed as I write these words. Looking through the large glass patio door, I see the calm water in a kidney-shaped pool with a large stone river-bed nestled into the landscaped hill, trickling water into the pool. This bedroom is the pool house, complete with a flat screen TV and entertainment area, a full kitchenette (where water for my coffee is heating up), and a bathroom filled with all the amenities of a five-star hotel. (more…)

Yesterday, I wrote about my webpage for the Training the Trainer program. Well, it’s not done yet. Didn’t I warn you about the never-ending nature of marketing communications?

Today’s task will be easier, though (she said, with a hopeful smile on her face). (more…)

Now that the mind monsters I wrote about yesterday have been put to bed (for the time being), I can get to work on some meaty actions. Or maybe it’s more yogic to say I can get to work on some tofu-y actions! (more…)

I was riding my horse down the road today to pick up my daughter from horse camp. Every year, she brings her beloved Rocky to a local 4H center, where she rides, grooms, and loves him to her heart’s content. (more…)

What would happen in your yoga business if you focused your marketing efforts on one specific goal for 21 days in a row?

Yoga professionals have a whole series of tasks related to running a yoga business. Our day can be a constant movement from one unrelated task to another. At the end of the day, it’s easy to feel exhausted and frustrated as we realize that yet another day has gone by without our being able to take action on that big dream or even a simple wish.
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