Join us in a conversation with James Lake MD. Dr. Lake has served as a clinical assistant professor in the department of psychiatry and behavioral medicine at Stanford, and is currently a visiting assistant professor...
Day 8: The Power of Audio
Yesterday, I wrote about testimonials. I promised to share the behind-the-scenes technology on how to turn written testimonials into audio files so that people can listen to them on your website. Today, I’ll keep that promise.
I use a service called Audio Acrobat. This service allows you to send people a telephone number to call and leave a testimonial message.
You can also upload other audios you have recorded, or you can record an audio right from the microphone on your computer.
I use the audio service extensively in the Training the Trainer Virtual Program to record our group’s conference calls. This way, if someone misses a class call, they can listen to it at their convenience in the virtual classroom.
After the audio file is uploaded into Audio Acrobat, you can share the file – either by giving people a link or by generating one of those handy-dandy control buttons to put on your website. You can see an example of that control button on the Training the Trainer Virtual Program webpage. Right under my picture in the upper right hand corner is a message site visitors can hear.
I love the audio function and the opportunities it provides. You can record a short meditation, provide an online yoga class, or give an example of your teaching style for people who are thinking about coming to your class. Adding the audio function to my yoga website is on my list of things to do (maybe it will be my next 21-day goal)! There are already many others websites that have integrated audio into a yoga site. Kripalu, for example, has a new audio function on their home page called the “5-minute guided yoga break.”
Have you used audio on your website? Send through your link so that we can see what you have done.
Take the Challenge:
- 21-Day Yoga Marketing Challenge (overview)
- Day 7: Using Testimonials
- Day 8: The Power of Audio
- Day 9: Video Impact
[tags]Megan McDonough, training the trainer program, yoga business, business marketing consultant, 21-day yoga marketing challenge[/tags]