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The Business of Yoga

Day 16: Let the Pressure Build

yoginimegan

Document PileYesterday, I wrote about the danger of the 21-day Challenge – the fact that just when we try to focus on one goal, all sorts of other tasks and challenges arise to push us off course. (more…)

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Day 15: The Danger of Manifesting

yoginimegan

Woman ThinkingThere’s danger lurking in our 21-day Challenge. Even though you and I have committed to focusing on one action every day to move closer to our goal, it does not mean other tasks magically disappear to make room for that focused action. In fact, it seems like the opposite happens – even more tasks get heaped on our plates. (more…)

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Day 14: Heaven and Hell in a Yoga Business

yoginimegan

Fire and IceAs I write today’s post, I am lounging on my hammock in the front yard. I’m dressed for success in my sporty gray sweatpants and fluffy blue slippers.

The frogs are hopping into our little pond, and I’m thankful today that my son Jon is over at a friend’s house instead of catching them with his net. Turkey Fred is coming over to check me out with his goose-bumpy red neck, while our yellow lab Pearl rests on the porch, too lazy to lift her head off her paws. (more…)

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Day 13: Begin with the End in Mind

yoginimegan

Arrow in TargetI have no idea what to do today. Sure, there are always lots of tasks on the list, but what is the most effective use of my time? What will have the most impact for me?

(more…)

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Day 12: Stop Doing That!

yoginimegan

Say NoA yoga teacher who runs his or her own business is called to do many things above and beyond teaching – answer e-mails, sort out paperwork, cover for another teacher, or even clean the mats.

But it doesn’t stop there – we also have our personal lives that need attention. (more…)

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Day 11: Release the Ineffective

yoginimegan

ChattingYesterday, I wrote about actively engaging people – how to continually step out and invite others to experience yoga. As hard as it can be to keep reaching out, it can be downright difficult to do the opposite – that is, to disengage from ineffective conversations.

Let’s go back to our example – the little maple syrup booth my husband Joe and I had at our local community fair. (more…)

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Day 10: Engage Your Audience

yoginimegan

Community FairThis past weekend, my husband and I worked at our town’s little community fair. It’s the longest running fair in the United States and is a real old-fashioned, agriculturally based fair. There are all sorts of exhibits where people show off their skills, including canning, baking, sewing, woodwork, crafts, literary arts, and more. (more…)

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Day 9: Video Impact

yoginimegan

Flip VideoYesterday, I wrote about using audio on a website to build personal interaction. Today, on Day 9 of our 21-day challenge, I thought I would write about another tool that I have had great fun – and sometimes great angst – using in my yoga business: video. (more…)

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Day 8: The Power of Audio

yoginimegan

Audio AcrobatYesterday, I wrote about testimonials. I promised to share the behind-the-scenes technology on how to turn written testimonials into audio files so that people can listen to them on your website. Today, I’ll keep that promise.

I use a service called Audio Acrobat. This service allows you to send people a telephone number to call and leave a testimonial message. (more…)

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Day 7: Using Testimonials

yoginimegan

TestimonialIf I told you my Training the Trainer Virtual Program was great, and that I was a fantastic teacher, would you believe me? I would never say that anyway – it would be very awkward and embarrassing. Hey, look at me! Aren’t I great? That just feels way too weird. (more…)

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