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The Business of Yoga

Day 13: Begin with the End in Mind

yoginimegan

Arrow in TargetI have no idea what to do today. Sure, there are always lots of tasks on the list, but what is the most effective use of my time? What will have the most impact for me?

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Day 12: Stop Doing That!

yoginimegan

Say NoA yoga teacher who runs his or her own business is called to do many things above and beyond teaching – answer e-mails, sort out paperwork, cover for another teacher, or even clean the mats.

But it doesn’t stop there – we also have our personal lives that need attention. (more…)

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Day 11: Release the Ineffective

yoginimegan

ChattingYesterday, I wrote about actively engaging people – how to continually step out and invite others to experience yoga. As hard as it can be to keep reaching out, it can be downright difficult to do the opposite – that is, to disengage from ineffective conversations.

Let’s go back to our example – the little maple syrup booth my husband Joe and I had at our local community fair. (more…)

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Day 10: Engage Your Audience

yoginimegan

Community FairThis past weekend, my husband and I worked at our town’s little community fair. It’s the longest running fair in the United States and is a real old-fashioned, agriculturally based fair. There are all sorts of exhibits where people show off their skills, including canning, baking, sewing, woodwork, crafts, literary arts, and more. (more…)

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Day 9: Video Impact

yoginimegan

Flip VideoYesterday, I wrote about using audio on a website to build personal interaction. Today, on Day 9 of our 21-day challenge, I thought I would write about another tool that I have had great fun – and sometimes great angst – using in my yoga business: video. (more…)

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Day 8: The Power of Audio

yoginimegan

Audio AcrobatYesterday, I wrote about testimonials. I promised to share the behind-the-scenes technology on how to turn written testimonials into audio files so that people can listen to them on your website. Today, I’ll keep that promise.

I use a service called Audio Acrobat. This service allows you to send people a telephone number to call and leave a testimonial message. (more…)

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Day 7: Using Testimonials

yoginimegan

TestimonialIf I told you my Training the Trainer Virtual Program was great, and that I was a fantastic teacher, would you believe me? I would never say that anyway – it would be very awkward and embarrassing. Hey, look at me! Aren’t I great? That just feels way too weird. (more…)

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Day 6: Magic Connections

yoginimegan

World ConnectionI just got off the phone with Segovia and Christina of YogaHub, our wonderful hosts for this 21-day Challenge. There is something extremely energizing about working with kindred spirits. Each of us concentrates on what we do best and, by doing so, we’re able to serve you to the best of our abilities. (more…)

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Day 5: A System for Success

yoginimegan

The 4 Hour WorkweekYesterday, nothing went as expected. Even what I planned to write never made it onto the page.

Oh well, today’s another day! I guess now is the time to share what I thought I was going to share yesterday. Better late than never…
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Day 4: Trust the Process

yoginimegan

Pool HouseI am sitting in bed as I write these words. Looking through the large glass patio door, I see the calm water in a kidney-shaped pool with a large stone river-bed nestled into the landscaped hill, trickling water into the pool. This bedroom is the pool house, complete with a flat screen TV and entertainment area, a full kitchenette (where water for my coffee is heating up), and a bathroom filled with all the amenities of a five-star hotel. (more…)

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