Category: The Business of Yoga

A yoga teacher who runs his or her own business is called to do many things above and beyond teaching – answer e-mails, sort out paperwork, cover for another teacher, or even clean the mats. But it doesn’t stop there – we also have our personal lives that need attention. (more…)

Yesterday, I wrote about actively engaging people – how to continually step out and invite others to experience yoga. As hard as it can be to keep reaching out, it can be downright difficult to do the opposite – that is, to disengage from ineffective conversations. Let’s go back to our example – the little maple syrup booth my husband Joe and I had at our local community...

This past weekend, my husband and I worked at our town’s little community fair. It’s the longest running fair in the United States and is a real old-fashioned, agriculturally based fair. There are all sorts of exhibits where people show off their skills, including canning, baking, sewing, woodwork, crafts, literary arts, and more. (more…)

Yesterday, I wrote about using audio on a website to build personal interaction. Today, on Day 9 of our 21-day challenge, I thought I would write about another tool that I have had great fun – and sometimes great angst – using in my yoga business: video. (more…)

Yesterday, I wrote about testimonials. I promised to share the behind-the-scenes technology on how to turn written testimonials into audio files so that people can listen to them on your website. Today, I’ll keep that promise. I use a service called Audio Acrobat. This service allows you to send people a telephone number to call and leave a testimonial message. Continue Reading: Day 8: The Power of Audio