21-Day Yoga Marketing Challenge

Megan Mcdonough

Workplace YogaWhat would happen in your yoga business if you focused your marketing efforts on one specific goal for 21 days in a row?

Yoga professionals have a whole series of tasks related to running a yoga business. Our day can be a constant movement from one unrelated task to another. At the end of the day, it’s easy to feel exhausted and frustrated as we realize that yet another day has gone by without our being able to take action on that big dream or even a simple wish.

Lamenting how time flies, we fall into the trap of thinking “If only I had more time.

More time, though, is not necessarily the answer. Each of us, after all, has the same 24 hours in a day. However, some people seem to accomplish so much more in that time period.

Their secret is simple: focus.

The mind tends to get lost in a maze of “busy-ness” in our business when there is no clear focus and direction. We meander from action to action, accomplishing those items that are in front of us instead of applying the discipline of discernment and prioritization.

We put off exciting new adventures or settle for disappointing results, thinking that we’ll have more time later to “do it right”. But it’s not a matter of time – it’s a matter of focus.

Developing that focused attention in your business is no different from having a focused attention in your meditation practice. Unfortunately, the business meditation you may be practicing right now is “I don’t have enough time”.

Again and again, we come back to the breath in meditation. Again and again, we can come back to the focus of our work to guide our actions.

In the YogaHub community, you have an opportunity to try a new way of running your yoga work by participating in our 21-day Marketing Challenge.

Here’s the challenge: Aim for one specific, measurable, tangible business goal. Then, for the next 21 days straight, take action towards that goal.

The first step is to publicly declare your goal on this site. I know that action can be a scary step! However, it will strengthen your inner commitment, so it is worth the effort. We are a kind, friendly group here at YogaHub, so there’s nothing to be afraid of! Simply post your goal as a comment to the bottom of the page.

The second step is to note your daily progress in your journal. You can use the physical hard copy daily journal we’re providing, but we highly recommend you post your progress within the community, or just keep making updates by commenting to my blogs as we explore this together. Writing down your efforts each and every day is a great way to positively reinforce your commitment.

I’ll begin the process by publicly stating my own goal:

To have a full class of 20 students for the October Train-the-Trainer Virtual Yoga Teacher Program.

See, I’ve shared my goal. It’s not that hard. Now it’s time to share yours. Just click on the comment button below and post your focus for the next 21 days.

YogaHub and I will support your efforts by posting a daily log from my own 21-day journey. I’ll share with you the actions and steps I’m taking to fill the Training-the-Trainer class in October. You can read the posts to get new ideas or reinforce your commitment to action.

The 21 days of blog posts will start on Thursday, August 21. You, however, can start when you want to – of course, the sooner the better!

So what would happen in your yoga business if you focused your marketing efforts on one specific goal for 21 days in a row? Take the 21-day challenge and find out!

Take the Challenge:

[tags]21-day Challenge, Megan McDonough, yoga business, professional goals, marketing for yoga, Coping with Stress Seminar [/tags]

Author: Megan Mcdonough

People with big ideas face a constant challenge: how to transform that vision into a new and better reality. Whether it’s change in your personal life or success in your business, vision needs action (and rest) to manifest.

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