Day 20: Actions Add to the Bottom Line

Yesterday, you read about inquiry as a means of side-stepping those dastardly “to-do’s” that try and detour you from your main goal. There’s more to say about them…

The magical appearance of additional tasks and divergent paths is not at all unusual as you move towards a goal. I see it in my own work and also with the students in the Training the Trainer course. When yoga teachers are getting ready to expand into the corporate market, a multitude of steps arise, and it’s easy to get confused on what step to take first.Here’s how to filter out the unnecessary and focus on the priority action. It begins with a rather capitalistic outlook: what action will give you the best return on investment (ROI)?

For example, my advice to the Training the Trainer participants is to start working on getting training jobs right away – whether or not the website needs updating, or a new name is needed, or even if confidence is lacking. The sooner they jump in, the faster the payback of the course will be, and the more confidence they will build to accomplish other actions. Momentum builds momentum. To get training jobs, you need to submit proposals. Submitting proposals, therefore, is your number one goal.

Whether it’s a proposal for a community lecture at a public library or a presentation at a local business, you need to focus on it for the largest and fastest return on investment.

Yes, you’ll need an updated website at some point, or new business cards, or even a new name. All those things come with expanding your business. Take first things first, question the obstacles, and remember to pick actions that best serve you, your clients, and your bottom line.

When you have a big project that has a multitude of steps – like expanding a yoga business into the corporate market – keep an ongoing outline on your computer. As items pop up in your mind, add them to the outline in the appropriate place. When you look at the tasks like this, it’s easy to come back to the action you are working on now, as well as see the next action step to take.

As we head towards the finish line on this 21-day Challenge, remember that you can repeat the process again and again!

Take the Challenge:

• 21-Day Yoga Marketing Challenge (overview)
• Day 19: Question Obstacles
• Day 20: Actions Add to the Bottom Line
• Day 21: Reflection Time

[tags]Megan McDonough, training the trainer program, yoga business, business marketing consultant, 21-day yoga marketing challenge[/tags]